The tough ones: What do these numbers translate to in terms of business? What do they count for in terms of marketing? Or in terms of brand building or brand association?
Businesses of the world in the last few years, got into a mad and blind rush to gain such numbers. It didn’t matter how, it didn’t matter who the followers were or where the likes came from, or even how much it cost to get them, numbers were numbers.
If you have watched the movie 300, I don’t believe there can be a more apt video to depict the futility of numbers if they aren’t being built around a core purpose. If you aren’t adding them to serve a purpose, be it building trust, improving service, or increasing business, why are you?
Irrespective of the size of those numbers, make them count. HA-OOOH.!!!!
Here’s a metric that might help gauge the number of likes on your business page on Facebook: [Just Like That]